Sales and Marketing Vocabulary – Business English with Tests and Games

Marketing and Sales business English vocabulary

What is sales and marketing vocabulary in business English?

Sales and marketing vocabulary is the vocabulary about exchange of products and services, activities such as market research, promotion, and sales.
The term sales means selling and promotion of products or services, however “marketing” means the operations and techniques of selling and promoting goods or services to increase sales.

How to learn sales and marketing vocabulary in business English?

You can learn words, phrases and expressions on sales and marketing vocabulary on this page online and for free. You can learn sales and marketing vocabulary with definitions and activities such as games, memory cards, tests, puzzles and exercises. First you should study the word list of sales and marketing vocabulary below. Then you can go on with our online vocabulary activities.

Word list of sales and marketing vocabulary in business English

  • Agent: a person or company that acts for another and provides a specified service
  • B2B: Business to business
  • B2C: Business to consumer
  • Benchmarking: Comparing the products with the competitor’s for quality and performance
  • Buyer: Any person that makes a purchase
  • Cash refund offer: Offer to pay back the purchase price of a product to customers
  • Chain store: series of stores owned by the same owner and sell similar lines of merchandise
  • Client: a person or organization who is using the services of a lawyer or other professional person or company
  • Close: to finish a sale or deal
  • Convenience store: Small shop with extended opening hours and in a convenient location
  • Coupon: A voucher offering a discount for a particular product
  • Deal: A business transaction
  • Department store: a large store with many varieties of goods in different departments
  • Discount: price reduction
  • E-commerce: Buying and selling on the Internet
  • E-marketing: Promoting products and services over the Internet
  • Follow-up: keep contact after the sale for customer satisfaction
  • Franchise: dealership
  • Guarantee: promise or assurance that the product will be repaired or replaced if faulty
  • Intranet: A local network within a company
  • Joint venture: to join with a foreign company to manufacture or sell a product or service
  • Market leader: the company selling the largest quantity of a particular type of product
  • Mark up: the amount added to the cost price of goods to cover overhead and profit
  • Packaging: putting products into containers
  • Product line: A group of similar and related products or services
  • Prespect: A possible customer
  • Representative: A person representing and selling for a company
  • Retail: To sell to the public in shops
  • Shopping centre: a large building with shops with a common car parking area
  • Trade fair: An exhibition where companies can show or demonstrate similar products
  • Wholesale: Selling in large amounts at low prices for resale
  • brand: particular product
  • consumer: a person who purchases goods and services for personal use
  • cost: estimating the price of making a product
  • develop: making a new product or upgrading an existing one
  • digital marketing: marketing by means of digital devices
  • distribution: the giving the products to customers
  • end-user: the final user of a product
  • image: the impression of general public for a company or product
  • label: small piece of paper or cloth on a product with information
  • launch: introducing a new product to public
  • market research: making a research on consumers’ needs and preferences
  • online: being connected to internet
  • point of sale: the place where a product is sold to the public
  • product: merchandise
  • public relations: the professional maintenance of a favorable public image
  • registered: recorded or listed on an official list or directory
  • sponsor: a person or organization that provides funds
  • S.W.O.T.:  Strength, Weaknesses, Opportunities, Threats
  • trademark: brandmark, a symbol, word, or words representing a company or product
  • Buying habit: Tendency to buy the same brand again and again
  • Buying motivation: stimulating factor to buy a product
  • Corporate image:  the view of public for a company
  • Customer: buyer of goods or services
  • Market niche: Specific segment of a market that a company is a specialist
  • Market share: Percentage of sales of a product or service captured by a brand
  • Market size: the amount of buyers and sellers in a specific market
  • Marketing strategy: plan that indicates the marketing goals
  • Marketing mix: marketing strategies; product, price, place, promotion
  • Seller: a person that sell a product
  • portfolio: product groups
  • Price boom: fast rising prices
  • Price cut: decrease in price
  • Price hike: an increase in price
  • Price war: decrease of prices in response to other firms
  • Distribution channel: selling a product directly or via distributors
  • E-commerce: buying and selling the products or services online
  • Advertising: to inform possible customers about products and services and to influence them to take some action
  • Public relations: maintaining professional public image by a company
  • Sales promotion: encouragement to buy

Memory cards exercise about sales and marketing

Read the definition on the memory card below and then guess the meaning of it. To check your answer click on the card to see the answer.

Vocabulary test about sales and marketing

The following is a vocabulary test about sales and marketing. In this vocabulary exercise read the definition and select the relevant option from the list. For each correct answer you get 10 points.



Writing test about sales and marketing vocabulary

Below is an online vocabulary writing test about sales and marketing. First read the definition and after that type the word or phrase that you have learnt above into the text box correctly.

Points: 0


Memory cards to test your knowledge about sales and marketing vocabulary

First click on a card to flip it. Then you will see a phrase about sales and marketing. Guess the meaning of it in your native language.

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    Price war
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    Convenience store
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    Distribution channel
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    Price hike
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    Product line
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    Sales promotion
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    Price boom
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    Marketing mix
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    Market size
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Similar pages:
>> Click here to learn Top 140 Business English vocabulary in English
>> Click here to learn Money, Finance and Banking vocabulary for business English
>> Click here to learn Advertising vocabulary for business English
>> Click here to learn Project Management vocabulary for business English
>> Click here to learn International Trade (Import-Export) vocabulary for business English
>> Click here to learn Human Resources vocabulary for business English
>> Click here to learn Investment Vocabulary for business English

External resource links:
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